With a hybrid social network profile, like a media center , YouTube behaves like subscription TV channels, such as Netflix, with the difference that it is a free platform for the user.
If your educational system has a video content production structure , YouTube can be a great way to attract students. Just like Google, to advertise on YouTube, you can use Google Ads.
It is worth paying attention to the use and choice of keywords and the profile of the target audience, making the most assertive settings regarding the region from which they access the platform, among other audience characteristics offered by the tool.
Email Marketing
Many people think that email marketing is no longer well regarded in marketing campaigns, but know that depending on the phone number list profile of your educational institution’s target audience, this can be an excellent option, especially when the campaign’s focus is on an adult audience.
In email marketing campaigns, it is important to pay attention to the frequency and intensity of emails sent, as only those who have agreed to receive emails from your institution should continue to receive your communication.
If you want to know more about campaigns of this type, see here some good email marketing practices!
Inbound Marketing and the Conversion Funnel
The second step now is to leverage your registrations, through a large conversion funnel .
Imagine a journey, a path that a lead needs to take to become a potential customer. To do this, your institution will use several tools to simultaneously and repeatedly engage with your target audience.
When you access your website, you will be contacted by a chatbot that is connected to WhatsApp, where you will receive phrases not to use when establishing contact contact from those interested in your courses. Even if you do not have a team to respond at that moment, the interested party’s phone number/WhatsApp will be converted into a qualified lead to feed your database. At the same time, the same interested party can view a post promoted by you on Instagram, for example. By reading the post and clicking on the link to take them to your institution’s website, or to a landing page designed especially for capturing leads, it is possible to have a converted lead capture from the social network.
To help you create Inbound
Marketing campaigns, we recommend using a CRM platform combined with an Inbound Marketing tool.
RD Station is a great way to in number list create and manage campaigns and track the flow of leads throughout the conversion funnel. The platform has a module called RD Marketing that works with leads from! their generation to conversion. RD CRM acts as! a tool for analyzing ! and tracking the journey of the converted lead! until its conversion in the last stage! which in the case of Digital! Marketing in Education ! would be the effective enrollment.