By Editorial Staff with No comments Content MarketingDigital Marketing
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General Optica , an optician and audiologist chain operating in Spain, and Luis Piedrahita have teamed up to launch Ojipláticos , the first comedy podcast about eye health that includes practical advice from expert opticians, in a campaign carried out by the agency Good Rebels . The podcast, which is now available on the main audio platforms, “aims to unite the fascinating world of eye health and optics with entertainment, comedy and customer experience.”
As the brand reports in
A press release that we received today, Tuesday, November 14, 2023, for this purpose it has counted on the collaboration of the prestigious comedian and humorist Luis Piedrahita, “who with his unmatched sense of humor brings a touch of fun and originality specific database by industry making it accessible and attractive to all types of audiences.” In this content marketing action, “the actor tells the never-before-seen story of sight through the stories, doubts and anecdotes told by the brand’s customers and resolved by expert opticians.”
This innovative eight-episode
A project “combines humor, real stories, and advice from expert opticians at General practical step-by-step plan for your email marketing campaign Optica, offering listeners a unique and entertaining way to learn about vision-related topics such as myopia, presbyopia, and contact lenses, among others.” In addition, the episodes include “funny anecdotes from General Optica customers, who share their experiences wearing glasses.”
Thanks to Luis Piedrahita’s characteristic sense of humour, “which brings a fresh and fun perspective, the expert opticians at General Optica delve into topics related to eye health in an entertaining way.” Throughout the podcast, the press release states, “these aero leads experts manage to offer valuable advice on eye health without losing their smile, which makes the podcast a reliable source of information for the audience.”
Following this news, we recommend this article with the main Spanish-speaking podcast platforms .
