You can get rejected when dating, but you can also get rejected when social selling on LinkedIn. There are still many people who hardly use LinkedIn. For them, it is often no more than a digital business card in the form of a Curriculum Vitae (CV) .
If someone is not actively using the business platform, it will also be difficult to reach a potential customer there. In that case, it is often better to fall back on the traditional way of selling.
If that doesn’t work, it’s best to leave the customer alone. Pushing yourself can lead to a negative image and you want to avoid list to data that towards other potential customers.
After a failed attempt, continue your search. With over 11 million users in the Netherlands, LinkedIn’s pool is big enough.
Why start social selling on LinkedIn?
More and more companies are investing in applying social selling on LinkedIn. Why? B2B buyers are going online more than ever (and that number is still growing!) to find answers before they make a purchase. Often even before the first sales conversation has taken place.
LinkedIn research shows that about half of B2B buyers use the business platform. More and more B2B buyers also indicate canada email lead that they only want to connect with a salesperson if there is a mutual connection on the platform.
Other figures from the research show
A that companies that focus on social selling perform 78% better than . Disadvantages of social selling companies that 10 new books on self-development and personal growth stick to the traditional way (cold calling, non-personal automated bulk messages) of selling.
Are you investing in social selling? According to the research, you have a 51% higher chance of achieving your sales goals. Do you need more figures to convince you that social selling on LinkedIn is the new way of selling? After years of doing it myself, I know that this is really the way to start and maintain relationships.