Digital Marketing has long been a reality in the lives of people and companies. However, in the past, having a simple website was enough to be digital and it became even more accessible to the public. However, nowadays, to attract, win over customers and boost your sales, much more is . If you want to know how to attract students and increase the number of enrollments, in this post we reveal some tips that can help you.
Focus on the courses segment
Most educational institutions offer a wide range of options when it comes to courses and training programs for students. However, be aware that for niche courses, you will to plan and execute a differentiated marketing campaign.
Therefore, if your institution is just starting to invest in digital marketing, the ideal is to choose just one segment and concentrate your investments there. If this segment is one in which your institution already has some regional or national recognition, the chances of success increase significantly.
Calculate your budget using Digital Marketing Tools
For those who work with Digital Marketing, there are some important indicators (or KPIs) that you should be c level contact list concerned about: cost per click (CPC); conversion rate (CRO – Conversion Rate Optimization) ; and number of leads .
In fact, the focus should always be on getting as many clicks as possible. However, the lower the cost of each click, the more clicks can be purchased, i.e. the lower the CPC, the greater the number of leads to be captured.
Essential tools for your campaign
To understand this calculation and where the clicks come from, it is essential to know some essential tools so that your campaign has the expected result.
Google Ads
Google Ads for Digital Marketing in more options, but not many Education can be a strong ally for promoting services and attracting new students. However, to advertise using this type of ad, it is essential to plan some specific points for this segment as important as education. Google Ads for schools and educational institutions needs to have a well-defined strategy to generate satisfactory results both in attracting new students and increasing the number of enrollments.
Another important factor is to have a good understanding of who the campaign’s target audience is, defining your educational institution’s persona in a way, and also observing and mapping their purchasing journey so that it is possible to carry out marketing actions with content that really reaches your leads at the best time.
Social media
Another way to ensure clicks in number list from a digital campaign is through posts on social media . However, clicks from these media will have to be earned through attractive, creative, interesting and intelligent posts.