WhatsApp is a highly engaging messaging channel whatsapp lead that businesses use to reach out to their target audience and build relationships through casual conversations. With billions of messages exchanged daily on the platform, WhatsApp enables businesses to reach out to a large customer base, especially in regions where WhatsApp is popular .
Compared to traditional channels like email and web chat, WhatsApp is a better platform for lead generation as it solves common problems faced by businesses using these channels.
For example, emails can end up in the spam folder, get lost in the sea of unopened emails, and take longer to build relationships because of their formal tone.
Traditional web chat increases the risk of losing potential customers
WhatsApp Lead Generation: What You Need to Know
Businesses can generate 8 tips to become an effective sales manager leads on WhatsApp through the WhatsApp Business App, which is designed for small businesses, or the WhatsApp API, which is built for SMBs and enterprises.
With the WhatsApp Business app, businesses can message clients and customers at any time; they simply need to abide by WhatsApp’s Business and Commerce Policies . The app is also free to use and for added confidence, businesses can even apply for the green WhatsApp tick .
The WhatsApp API, on the other hand, has a set of rules in addition to the Business and Enterprise Policies that protect user privacy, encourage quick responses, and prevent businesses from spamming customers.
Managing leads with WhatsApp Business App
The WhatsApp Business app has all whatsapp number database the essential tools for small businesses to manage conversations on WhatsApp.
For example, when a new contact sends them a message, they can use tags to segment leads into different groups based on geography, priority, language, and more. This allows them to target contacts with their outreach promotional messages , resulting in more effective lead generation.
As mentioned above, WhatsApp users often expect quick responses from businesses. To help manage their expectations, businesses can send an automated welcome message to greet new customers and an away message when potential customers message them outside of business hours.