There are various ways to use mailings in email marketing communication. In our blog post, we shed some light on the subject. Our guest authors Eva Hahnelt and Luisa Kuri from our partner Inxmail show the most important mailing . B2B email marketing formats and explain which ones are particularly suitable for B2B online marketing.
Whether trigger mailing, stand-alone mailing . B2B email marketing transactional mailing, multi-stage campaign or classic newsletter: email email data marketing has many different faces. Keeping track of everything is not always easy. Not every mailing is suitable for every occasion or every company goal. In addition, the special features of the . B2B industry should also be taken into account. Our overview of the following types of mailing shows the potential behind the individual formats and how they can best be used by B2B companies.
Newsletter
Let’s start with the classic: The newsletter is sent to a fixed distribution list at regular intervals. This could be, for example . B2B email marketing a morning newsletter that provides recipients with the most important news of the day or a press intra-urban territory of moscow newsletter that informs a distribution list of journalists about company news every 14 days. The sending interval is adapted to your email marketing strategy. And where do the email addresses come from? Double opt-in is the key word here: you should build up your address distribution list yourself with a legally compliant newsletter registration. This is time-consuming, but it is the safe and promising option.
Stand-alone mailing
If you want to invite people to an event, point out a specific product or gain new leads . B2B email marketing stand-alone mailing is used. The mailing is usually sent once and is related to a specific occasion. To increase the reach, a stand-alone mailing can also be sent via a rented mailing list: the address owner rents advertising space in his email mailings. The mailing itself is sent via the owner, which is why you as the advertiser have no access to the recipient data. This method allows you to reach new target groups and many recipients at singapore number the same time. However, caution is advised when choosing a provider: always pay attention to legal security – from address generation to the up-to-dateness of the addresses and sending via certified servers.
Multi-stage email campaign
In a multi-stage email campaign, as the name suggests, several emails are sent one after the other at different times. Their content builds on one another so that the individual emails together form an overall picture. The emails are sent either at a . B2B email marketing set time interval or depending on a recipient’s reaction, for example opening the previous email. This format is ideal for a new customer welcome: you can gradually familiarize your new customers with your products, offer support or place up-selling offers.
trigger mailing
Would you like to surprise your customers with a discount voucher on their birthday? This is where trigger mailings come in handy: These are highly personalized emails that are sent for a specific occasion. As soon as a previously defined rule applies to a recipient – in this case, the birthday – the prepared mailing is automatically personalized and sent to them. Typical use cases include birthday and anniversary mailings that are sent on or around the day of the occasion. Another example is cross-selling campaigns in which the recipient is offered suitable accessories or consumables after purchasing a product. Optimally set up triggers are highly relevant for the recipient, meaning they will pay as much attention to the mailing as possible.