A detailed step-by-step guide from the editors of Contentim will help you write a fiery business case and choose a strategy for its promotion.
A company’s experience in solving
specific practical problems is the email data best advertisement. Add the power of stories to this experience and you get a fiery business tool that convinces to buy. We are talking about cases, or Case Studies. How to write a working case for an international audience? We show and comment on successful examples.
In the context of business, a case is
a content format that tells about the experience of solving a client’s problems. Such a narrative is built on the principles of storytelling: there is a main character who encounters an enemy – a problem. On the way to solving it, he meets an assistant – a company or a product. Together they defeat the enemy and become better.
Cases are created for the lower bangsaan semasa protes atau gerak sectors of the sales funnel. They usually attract less traffic than optimized blog articles, but they are much more effective in convincing potential clients. After all, if the customer sees that you are successfully solving a similar problem, there will be fewer reasons to doubt the choice.
For whom are cases a waste of time? For companies that provide standard services or sell a simple product, Case Studies will not bring results.
The main value of this content format azb directory is the presence of a conflict, a complex, interesting situation. The hero must overcome difficulties to achieve his goal, otherwise no one will want to read the story.
For example, the implementation of an IT solution in a client’s company is worthy of a case, but a standard website audit is not.
Important: press releases, promotional materials, advertising are not cases. The task of the latter is not to sell, but to demonstrate your capabilities using real projects as an example. All information in the material must be objective and supported by data.
