Technically, it is legal to buy email lists – but that doesn’t mean it’s a good idea.
4. Don’t Buy Email Lists
Here’s why we don’t recommend it – you have to get specific consent from the people on the list before you can legally use it. The recipients may have given permission to be on the list you bought, but they must also give it to you. And if some people have already opted-out, it’s illegal to reach out to them. Buying email lists is just not a risk worth taking.
5. Include Your Location
CAN-SPAM also requires you to post your company’s physical telegram number list mailing address – even if it’s a P.O. box. This information usually goes at the bottom of your email.
6. Monitor Marketing Partners
Always remember that what others do on your behalf is your responsibility. If another company or individual conducts email marketing for you, they aren’t legally responsible for any mistakes – you are! So, monitor them closely and make sure they are always in compliance with the law.
7. Always Opt-In
While the CAN-SPAM Act doesn’t require you to opt-in your leads or buy bulk sms service library subscribers, other anti-spam laws do. Not only do these laws require you to get permission to email someone, but they are also extremely strict when it comes to recipients’ rights.
So, even if you don’t have to – always get permission before emailing someone. This will keep you safe from breaking any rules. And it also shows your customers that you respect and honor them. It’s easy to obtain consent using opt-in boxes on your website or asking for it in your first email outreach.
Bottom Line
With a 3,800% ROI as a standard benchmark, email marketing is still a high-performing marketing channel! Just make sure your email program continues to be compliant with laws like CAN-SPAM to ensure your emails are both legal and welcome.
You can read more about the effectiveness of email marketing here.
Regulations change frequently, so it can be challenging to keep track. If uae phone number you need help creating a successful (and legal) email marketing campaign, contact us today. We’d love to help you out!
*Disclaimer – the information in this article is not intended as legal advice.