The data within this method will become more limited from 2024 onwards, as third-party data can no longer be used to feed the lookalike audiences.
Cross-device targeting
Cross-device targeting allows advertisers to target users across multiple devices. With the third-party cookie initiative, it becomes more difficult to track users across devices without relying on third-party cookies.
Also read: Online marketing without third
We can map device switching well with login data. But Google only has a portion of the login data, so the rest is extrapolated. phone number database Cross-device targeting will be more difficult without third-party cookies.
Frequency capping
Frequency capping is a technique in digital advertising, where there is a limit to the number of times a specific user sees an ad within a set period. school email list The goal is to prevent overexposure and improve the user experience. For example, we show someone a certain type of shoes a maximum of five times. If there is no interest, the chance that the ad will still be successful is small.
If we can no longer use third
A party cookies for this, you as an advertiser will also not receive feedback on how often an advertisement Measuring the Success of Email Campaigns has been viewed. Frequency capping is therefore no longer possible after the cookie changes.