Sponsored Posts
Threads is new and for that reason it is not yet full of sponsored posts. This is advantageous, because you can now easily stand out from all the other posts and therefore you can grow faster.
Links and leads
Where there are also big opportunities on Threads, is that you can place a link with your message here. On Instagram it is still ‘go phone number database to the link in bio’ when you post a message. In addition, there is also the option to share voice memos and videos of up to 5 minutes. You can use this to generate leads.
From Hema to T-mobile on Threads
I’m going to take a look at a few companies that are already active on Threads. How are they using Threads? Is there a lot of posting? And what is being posted?
Hema
Account: 20.9 thousand followers
Hema was there right away with the launch of Threads in Europe. You can see from their first post that it immediately got a lot of attention (1,051 likes and 57 comments). This was at the peak when many people became active on Threads, but Hema did not continue after that. They made a total of 3 posts and there is a lot of time between the posts. It seems as canada email lead if they went along with the hype at the start, but that they did not make a strategic plan for this and let it lie. Perhaps Hema thought that Threads would be a short-lived success ?
Hema’s posts do stand out and match the character of Threads.
Light with a touch of humor
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