Three questions you can ask yourself when
Also read: On track with TikTok: take these Gen Z insights & trends into account
Would anyone share the content with their friends?
Would anyone respond to this post?
And finally, would anyone like the content?
Immerse yourself in current affairs and trends
Another tip concerns current events and trends . On TikTok, something is top today and a flop tomorrow. It is very important dataset to stay up-to-date with current events. And what is just as important is to then respond to those current events. Do you see a current event or trend that you can connect to your brand? Take action and create something original with it.
Now we hear you thinking: how do you make sure you are up-to-date and don’t miss any trends and news on TikTok? You do this by mainly watching TikTok yourself. Also handy: TikTok publishes a weekly report with the most ranked videos.
Put on sackcloth and ashes
In our in-depth article with current events, we predict that consumer confidence will become even more important in 2024. It is important to invest in this, by, among other things, thoroughly studying the platform and the target group and adapting your content accordingly.
Another way to build trust is to not be afraid to put on sackcloth and ashes on TikTok. We saw a great example of this with the brand Gisou. The launch of their newest lip oil resulted in a lot of negative feedback and hate comments. Instead of ignoring these reactions, and thus the community, Gisou came up with the character ‘Lippie’ , where they responded to the reactions in a fun, creative way.
Gisou put herself in the shoes of the target group and raised the issue of working on the formula of the lip oil through ‘Lippie’. The target group felt heard, canada email lead which increased consumer confidence and enabled them to reverse the negative backlash through one TikTok.
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Be original and get inspired
So: will you make sure that your content is sufficiently ‘giving’ from now on? And will you make sure that you how to use lead magnets and video creatives on social media to increase sales tailor your content well to the target group on TikTok? Then we know for sure that we will soon encounter your TikToks on the platform. Be original, but be sure to be inspired by current affairs, trends, top creators and TikTok language. Just do it! By implementing the above tips & tricks, everything The Newest Emerging Social Channels of 2024