Every day, articles are publish on how to increase user engagement and conversion. Keeping up with all the trends requires a lot of time and effort. That’s why Buffer App has collect the results of 20 different studies for you and compiled them into 8 simple and effective tips.
1. Instagram audience prefers relevant, creative and useful content
According to research by the Pew Research Center (data collect for the Unit States), the largest age group among adult Instagram users are young people ag 18-29.
A similar study of the Russian audience was conducted by email data the Insense.pro portal:
The most popular age category in Russia was adults 25-34, the second most popular was 18-24.
If your target audience is aged 25-49, Instagram can be a great platform to reach potential customers and increase engagement rates.
Here are some tips on what kind of content you should post to “become one of your own” with this audience:
1) Show how you’re different : Offer your audience something that others don’t, and you’ll see Instagram users start listening to you.
2) Blend in to stand out: Instagram users often post high-quality and visually pleasing content. To fit in, don’t forget about quality.
3) Seize the moment: Teens and adults describe Instagram as: current (42%), friendly (40%) and trendy (39%). They expect similar content from brands, so try to match it!
2. Consistency is more important than quantity
A common question is: “How often should I post on Instagram?”
There is no universal answer to this question; different analytical how to build an effective seo-standard facebook fanpage agencies provide different data.
However, there is one simple rule: it is better to have one or two quality publications a day than 10 mediocre ones.
It is important to assess your strengths and understand how often you are ready to post quality content. Also, users who are not used to constant publications may get tired and start ignoring posts or, even worse, start unsubscribing from you.
3. There is no ideal time to publish.
You may ask: “How so? Why is this point even mentioned here?”
Many well-known companies have conducted research b2b reviews on this topic, and everyone has different times.
The SumAll company, for example, received the following results: