A sales representative can help More options with this process. When contacting a potential customer, try to identify what their expectations are and how you can meet them. Be as informative as possible, answer questions, and present useful products.
When the customer realizes that you are genuinely trying to help them, they will trust you, even if you are selling them something they don’t need at the moment. This is the first step in gaining a lead’s trust.
Choice is one of the expectations of customers
To do this, they need to access reliable information about your products and compare the features of more than one option.
However, there is a paradox of list to data choice : the more options a person has, the more difficult it is for them to make a decision. On the other hand, less diversity can increase sales figures.
In fact, a Harvard Business Review study suggests that simplifying the selection process is the best route for any company. If you want to understand a little more about these theories, we recommend that you watch the following video:
During the sale More options
At this stage, customer expectations are more focused on how the brand makes them feel. They already see the benefits cannes film festival for 2020 of your product, but may have questions about a specific functionality or customization possibilities. It’s time to actively listen and provide humanized attention .
Use your favorite contact channels
According to Zendesk’s 2020 Customer Experience Trends Report , older people prefer to contact a company by phone (75%) or america email email (55%). Younger people use messaging apps (40%) or chat (30%) as their preferred channels.
While customer expectations vary by age, they both have one thing in common: they want to communicate through their favorite channels. An omnichannel solution can help.