Constant developments offer companies a variety of opportunities today. Web analytics also offers increasingly better ways to continuously measure . Micro and macro conversions and evaluate campaigns of all kinds. This is particularly valuable because it provides important insights into the behavior of your own visitors. This can then be used within the marketing strategy for future content.
Every company has its own objectives with its website. In online marketing, these are referred to as “conversions”. We show what the term conversion generally means . Micro and macro conversions explain micro and macro conversions and show what significance they have for B2B online marketing.
What are conversions?
A conversion is any predefined action in which overseas data a website visitor performs a desired action and thus becomes an actively interacting visitor. Depending on whether your company belongs to the B2C or B2B industry, the respective objectives also differ. For B2B companies, target actions that focus on lead generation are particularly . Micro and macro the leaders of the tribe made important conversions relevant. The following examples are referred to as conversions:
- newsletter subscriptions
- Completed or sent contact forms
- registrations for white papers
In addition, there are also numerous other actions that can represent potential targets:
- downloads of any kind
- playing certain website content
- viewing time of a video
- purchases in online shops
The challenge for companies is to derive the relevant website goals while . Taking overarching company goals into account. However, whether a visitor actually makes a conversion depends on many different influencing factors. Companies can usually only influence these to a limited extent. For example, if the usability of a page is not consistently thought through and is therefore inadequate, this is usually singapore number reflected in the number . Micro and macro conversions of conversions. For conversions aimed at B2B leads, poorly placed buttons or complicated registration processes can be a reason for a low number of conversions. Technical errors in the background of the page can also have a negative impact.