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5 Rules for Creating a Marketing Budget
- Good relationship with a financial specialist
A prerequisite for the b2c fax competent development of a marketing budget is an establish , relationship with the financial director, senior manager or leading specialist of this management level. Regardless of the exact title of this employee, it is important for you to cooperate with someone who has an understanding of the principles and is responsible for the formation and analysis of the use of funds in the enterprise.
Some companies use a pseudo-scientific approach and go deep into theory when preparing a budget, which often scares newcomers. In fact, the main characteristics of this document are simplicity of presentation and clear logic.