When it comes to advertising, we sometimes want to be like Don Draper in Mad Men. But, as advertising has evolved since the 1960s, we need to take his strategic thinking and apply it to online commerce.
If you think about it, online banners emerged two decades ago. And today they are one of the most used resources by marketers.
Here we will explain in detail what a banner is and how to make one. Additionally, we will give you some examples that can serve as inspiration.
What is a banner?
A banner ad is synonymous with display ads. They are placed in gambling data taiwan high-traffic areas on websites, in order to create brand awareness and generate clicks, purchases, and leads. High visibility placements include the front, bottom, or side of a site.
Banners belong to the category of digital advertising, one of the most lucrative ways to generate revenue. In Mexico, digital advertising generated 1.97 billion dollars in 2019, while in Spain it is expected to exceed 2.5 billion by 2022.
A great banner grabs the user’s attention and invites them evvironment before profit to learn more about what’s being advertised. These ads are bright, inviting, and text-free, using images or multimedia to convey a message. Check out this banner example.
I found this ad at the bottom of a page I was browsing. It was large enough to notice and attractive enough to stop my eyes on.
This is a great banner because
it doesn’t even require a detailed description to send the message the brand wants: you must have this shoe.
Its high-quality visuals demonstrate its professionalism and love for detail (if you notice, everything looks incredibly aligned). It has few elements and its call to contact lists action invites users to buy directly: not to learn more or receive more information, which would be an unnecessary detour.
Banner ads are lucrative because of programmatic advertising, a term that describes how ads are displayed. The software in these programs matches ads to the interests of website users.
For the sake of understanding, let’s assume that Nike’s advertising team wanted to use Google Ads as its programmatic advertiser. Google Ads would then sell Nike sidebar or below-the-browser space on websites that professionals are more likely to visit, such as the GQ digital magazine site. This guarantees more potential for Nike’s overall revenue.
How much does it cost to advertise a banner?
Now, how much do you pay for an ad and how much do banners cost in cost per thousand impressions (CPM) and cost per click (CPC) for popular advertisers? Remember that impressions are how many users saw an ad and actions correspond to those who clicked.