Google reminds In December, Google reminded us of the importance of caching and provided more details about this technology. Caching speeds up page loading, saves server bandwidth, and increases the efficiency of resource scanning by a robot.
The HTTP protocol remains the caching standard. At the same time, Google recommends using the ETag response header for cache management, rather than Last-Modified. The latter, although supported by the search engine, is more prone to errors. The documentation includes an example of a request and response chain that helps to understand how caching works.
Example of caching in action from Google documentation
Support for new formats
Google reminds Google has started supporting the new generation format AVIF. It allows you to compress images with virtually no loss of quality and copes with this task better than JPEG and even WebP.
AVIF files are now indexed in Google Search and Google Images. This format will be useful for SEO, as high-quality image compression can significantly speed up a site. But Google does not sweden telegram data recommend radically replacing all images on a site. It is better to choose only those that really require it.
Also in May, the search engine began supporting the EPUB format, which is primarily used for e-books. Such files are now indexed and can be found in search results using the filetype:epub operator.
EPUB pages in Google search results
The “Search Site” option is no longer available
Google’s search results no longer display a search box for a online digital marketing courses specific site. The function is not in high demand, so they decided to remove it in order to simplify the interface of the results page.
You can find the necessary information on a specific resource singapore phone lists using the site: operator. We have a detailed article where we talk about all the Yandex and Google search operators.
Take a closer look at the new image format – AVIF. Google has already started indexing it, and Yandex may soon do the same.
Use the new features of the Webmaster cabinets, as well as the Yandex Wordstat functions. Detailed, high-quality statistics will give more working ideas for project development.