Choosing the competition a contest on VKontakte, it is necessary to decide what goal. The organizer wants to achieve from holding it. For example, to increase the number of subscribers or community activity, develop partnerships. With another brand, show a new product to a wide audience or attract new leads, and therefore, get sales.
Below we will consider seven main types of contests that are found on the social network. Each of them has its pros, cons and is suitable for different purposes.
Repost competition
Choosing the competition type of drawing on a social network, the conditions of which are simple – repost. The competition publication and subscribe to the community. Yes, as a result, you can collect a large number of new subscribers, but not all of them will be the target audience. Schoolchildren and so-call “prize winners” like to participate in such philippines telegram data competitions, it is unlikely that you will be able to find potential buyers and increase sales of the product.
Pros . The competition budget is minimal. There are no costs other than purchasing the prize for the drawing. During the competition, especially in the last 1-2 days, there is an increase in the number of new subscriptions.
Cons. Uninteresting contest mechanics, which have already bor VKontakte users. Low engagement of the target audience, little chance of finding potential clients. Usually, such contests are attend by subscribers traditional marketing is dead who are already members of the community or those users who participate in dozens of drawings every day for a prize.
Who is it for?
Communities that don’t care about the target audience that join the group at the time of the contest. This mechanic will attract many new subscribers, but after the contest is over, the number of singapore phone lists unsubscribes from the community will be huge.
Pros:
- Active involvement of the target audience.
- Introducing the brand to contest participants in real time (for example, when they ne to study the product or manufacturer in more detail to write a comment in the giveaway).
- The resulting subscriber base can be us for retargeting .