Many companies still believe that marketing is about sales or advertising, but it is essential that this vision changes and marketing is perceived as an extremely important area for corporate success.
If you have come this far, it is because you are interested in knowing more information about this area of the company. That is why we decided to create this article. Here you will find details about marketing and you will see the real importance of a well-developed marketing strategy .
But in the end, what is marketing?
This is one of the most widely used areas of knowledge vietnam mobile database worldwide. Its strategies are used to achieve various objectives in companies such as improving the customers’ view of the company, boosting corporate sales, and promoting products and services.
Addressing these objectives is essential for people to understand the reasons that drive companies to use marketing strategies.
According to the vision of the “Father of Marketing”, Philip Kotler , marketing is a business function that seeks to identify unmet needs and desires. He adds that the area defines and also changes the magnitude and its potential for profitability. Another point related to marketing according to the author is the specification of target markets.
In addition to these functions, Kotler says that marketing, also known in Spanish as marketing or marketing, needs to consider decisions about products and services. In general terms, marketing is a strategy that considers sales procedures and the relationship between the company and its customers.
Surely, after all this information, you may be a little confused, right? To clarify things, it is important to know a little about the history of marketing.
History of marketing for beginners
It is not known when this area began to make sense in people’s lives, but something important is that its use began with the development of the market itself. Therefore, it is believed that marketing has its origins at the beginning of civilization and the invention of commerce.
Although its practice is ancient, marketing as a conscious practice is quite current. It is even assumed that the beginning of use and studies in the area began at the end of the Second World War.
With the expansion of markets and the growth of competition, the need arose to better understand the scenario in which companies operate. This is how marketing emerged, in an attempt to attract customers to companies and increase sales of products or contracting of services.
Kotler and his 4 Ps of marketing
It is inevitable to mention Philip Kotler when talking about us intrigued luke macfarlane and billy marketing. As mentioned above, he is considered the “Father of Marketing” and is therefore considered one of the greatest scholars in the field.
According to his concepts, marketing consists of four main elements. These make up the so-called marketing mix or marketing compound, so necessary for the creation of strategies in the sector. Now you will know what these Ps are and you will better understand how to put together a plan that includes all these elements.
Product
The product is what the company offers to customers. This can be tangible or intangible. In this case we are talking about services. Within the concept of product it is necessary to talk about quality, satisfaction and benefits.
Price
Without a doubt, it is a key factor in carrying out a coherent marketing strategy. It is essential to put an adequate value on the products or services offered by companies. Price refers to the monetary value attributed to a consumer good. Within this P, it deals with the cost of production, profit margin, discounts, among other concepts.
Square
The location is where the business operates, the place where it sells its products or offers its services. It is essential to know aspects about the location such as which is the best location to set up the company, where the target audience is located. It also includes the task of detecting what are the hours and days of customer service. From this information, the company will be able to decide where it will be located to serve its customers. Obviously, it will be placed where most of its target audience is located.
Promotion
This is one of the best-known elements of the marketing mix. This is because the actions developed, taking this P into account, include communication, advertising and all forms of convincing the customer to make a purchase.
By knowing and understanding what these elements are about, you have surely understood why it is so important to consider them and exploit them to the maximum in the business. Thus, you will have understood the real importance of marketing for companies today.
Types of marketing
After discussing the concept, importance and main elements of a marketing strategy, it is interesting to learn about the types of marketing used by companies. On this occasion, we will present four aspects:
1- Service marketing
As the name suggests, this is marketing practiced by companies that offer services. This type addresses both the 4Ps and four other elements: quality, people, profile and processes.
2- Relationship marketing
It is marketing carried out with the objective of creating a good relationship with customers and also with prospects. It is important that all companies understand the need to use it in order to attract and retain customers.
3- Strategic marketing
This marketing quality is used by a company’s top executives when creating a marketing plan . As the name suggests, all actions taken seek to generate a marketing strategy taking into account the company’s objectives.
4-
This type of marketing is new to companies. Even though it is b2b reviews a young form, it has already proven to be indispensable for a company’s brands, products and services. This type of marketing seeks to offer the appropriate tools, techniques and ways to ensure the web presence of companies and boost their success in the market.
We hope that by this point you have understood what marketing is, its importance for the survival of organizations, and that you know how to identify the elements of a marketing composite.
We also hope that you know that there are different types of marketing and that all of them deserve the attention of professionals in the area. If you want to know more information about this and other marketing-related topics,