How to Complete the Business Model Canvas
To effectively complete the Business Model Canvas, it is crucial to understand and define the key points in each of the nine blocks. These blocks are fundamental to creating a strong and well-structured business model.

Value Proposition

The first step is to define the value proposition . This section shows what the company offers and how it serves customers. The value proposition is the foundation of the company’s strategy.

Customer Segment It is important to identify the customer segment. In this block, we describe who the customers are, what they want and how they act. This helps to improve marketing and communication.

Channels are how a company communicates and delivers its products. We must explain how products reach customers, using the internet and social networks, for example.

Customer Relationship

Defining how to interact with customers is essential. This block talks about how the company interacts with customers, from the first contact to after-sales. This ensures a good experience for customers.

Key Activities
Key activities are the actions that a company needs to take to function well. It is important to know what the important routines are and what efforts are needed to keep the business up to date.

Key Features

Core resources are the assets that the company needs to operate. We must consider physical, intellectual, human and financial resources. They are essential to make key activities work well.

Main Partnerships
In the partnerships stage, we identify key partners and suppliers. They help improve operations and reduce risks. Strategic partnerships can bring great benefits.

Revenue Sources

Revenue sources show how the company makes money. This block identifies the forms of capital inflow and relates them to the company’s value propositions and activities.

Cost Structure

The cost structure shows all the costs required for the business model. From implementation to daily expenses, all costs must be considered.

Advantages of Using the Canvas Business Model

Using the Business Model Canvas has many benefits. It helps you see your entire business in a complete and integrated way. Created in 2008 by Alexander Osterwalder and Yves Pigneur, it is widely used by entrepreneurs and companies around the world. The nine blocks of the BMC are: Value Proposition, Customer Segments, Distribution Channels, and more.