After reading the article you will learn:

 

• how does social media promotion work in 2021;
• what difficulties does an SMM specialist face;
• how to start working for results, and not for CTR indicators and other various metrics.

 

Well, grab some coffee and let’s go?

What does social media promotion look like today? 

 

Probably something like that.

Many continue to work according to the scheme that mobile phone number data  was relevant yesterday, but no longer works today. Creating a public page on VKontakte, throwing in several posts a day, some still believe that sooner or later they will achieve success. They did not achieve it. Why?

Promotion in social networks (and not only there) has changed in 2021. Total competition and a change in algorithms by which certain posts/articles are ranked are to blame for this. But is it worth losing optimism? Of course not! But you need to change your work a little: change your approach to SMM and forget about the quick results of 2010-2015. Those times are gone forever, but a new time with new opportunities has come to replace them.

5 Reasons Why You Can’t Achieve Results on Social Media 

When considering the reasons why people fail to achieve good results in promotion, we relied on the experience of SMM specialists. In addition to the reasons themselves, we compare google meet and other apps also managed to find out the solutions! Thanks to the work done, you will definitely “move” from the spot.

1. An article for the sake of an article 

Some public page owners note that “you need to post at least something, because the main thing is regularity.” Yes and no. On the one hand, regularly publishing posts or articles will be considered a plus. On the other hand, it matters what you post. If you post text for the sake of text, it is better not to post it at all.

Solution:  You need to reduce the frequency of posts so b2b reviews that the quality of the content does not suffer. Take care of the content plan in advance. With it, you will have much less headaches.

2. Excessive praise of your brand

“We are so cool and so awesome! By the way, they even cooperate with us…” (and the list goes on). In the past, charlatans loved to brag about such regalia, hanging 100500 diplomas/certificates/titles, etc. on the wall of their office. At one time, they really did win the favor of clients, but when it came to work, everything immediately became clear!

Today, results are being achieved by other mechanisms that worked before, but have now become especially effective:

 

• experience,
• word of mouth,
• reviews.

 

The last point is also not so smooth, since reviews are often paid for, but the first two points are still holding up.

Solution: There is no need to announce your company in posts. It is better to strive to make the post “viral” so that its distribution is as effective as possible. Clients and/or advertisers will come for this.

3. Pressure on pity 

Put yourself in the place of a buyer or potential client and think about whether it is worth playing on pity, even if it may occasionally give some leads? Even if a person buys something from you, will he come back again, knowing that they will be “playing on pity” again? Most likely, no. And practice shows that in the long run you will lose.